Pringles has recently unveiled an exciting collaboration with The Caviar Co. to launch a limited-edition “Crisps and Caviar Collection.” Inspired by the unexpected popularity of the caviar and Pringles pairing on TikTok and its appearance on “The Real Housewives of New York City,” this collection is a unique combination of highbrow and lowbrow snacks that is sure to delight fans of both. The collection includes three kits, each combining different flavors of Pringles with offerings from The Caviar Co., providing a variety of flavor combinations for caviar enthusiasts and the caviar curious. The kits, which come with a gold collectible keychain and spoons, will be available in limited quantities on the PringlesandCaviar.shop website.
Pringles Launches Limited-Edition Crisps and Caviar Collection
Introduction
Pringles, the popular chip-maker, has recently collaborated with The Caviar Company to launch a limited-edition “Crisps and Caviar Collection.” This unique collection combines the flavors of Pringles chips with the luxury of caviar, creating a high-low snack that is sure to appeal to both caviar connoisseurs and those who are curious about this luxurious treat. The collaboration includes three different kits, each offering a different flavor combination and a special serving tray. This article will delve into the details of the collaboration and highlight the distinctive features of each kit.
Background
Pringles and TikTok
Earlier this year, the unexpected combination of caviar and Pringles gained immense popularity on TikTok. The trend took off, and the duo of highbrow caviar and lowbrow chips became a sensation on the social media platform. The videos showcasing the unique pairing garnered a staggering 10 billion views, firmly establishing this unconventional snack as a cultural phenomenon.
Caviar and ‘The Real Housewives’
The popularity of caviar and Pringles reached new heights when the snack made an appearance on an episode of “The Real Housewives of New York City.” The dynamic snack became a point of contention during the show, further solidifying its place in pop culture history. The combination of caviar and Pringles, which was once seen as an unusual mix, is now recognized as a trendy and intriguing culinary experience.
The Collaboration
Partnership with The Caviar Company
To bring the limited-edition Crisps and Caviar Collection to life, Pringles partnered with The Caviar Company. The Caviar Company is renowned for its high-quality, sustainably sourced caviar and is the perfect collaborator to elevate the flavor profile of the Pringles chips. Together, they have created a collection that expertly pairs the unique flavors and textures of caviar with the popular Pringles chips.
Three Available Kits
The Crisps and Caviar Collection includes three distinct kits, each offering a different flavor combination and a serving tray inspired by the iconic bow tie of Mr. Pringles himself. These kits provide a range of options for consumers to enjoy the luxury of caviar in a fun and accessible way. Let’s explore each kit in detail.
Kit 1: Pringles x The Caviar Co. Smoky Shores
Flavor Combination
The first kit in the collection is the Pringles x The Caviar Co. Smoky Shores. It combines the classic Sour Cream and Onion flavor of Pringles with The Caviar Co.’s Smoked Trout Roe. This pairing creates a delightful balance of savory flavors, further enhanced by a hint of crème fraîche. The Smoky Shores kit offers a unique and enjoyable taste experience.
Serving Tray Included
In addition to the enticing flavor combination, the Smoky Shores kit also includes a specially designed serving tray inspired by Mr. Pringles’ iconic bow tie. This elegant tray allows consumers to enjoy their chips and caviar in style, adding a touch of sophistication to any occasion.
Kit 2: Pringles x The Caviar Co. Salt of the Sea
Flavor Combination
The second kit in the Crisps and Caviar Collection is the Pringles x The Caviar Co. Salt of the Sea. This kit combines the iconic Pringles Original flavor with The Caviar Co.’s Classic White Sturgeon Caviar. The rich and creamy flavor of the caviar perfectly complements the crisp and salty taste of the Pringles chips. The Salt of the Sea kit is a true indulgence for caviar enthusiasts.
Serving Tray Included
Similar to the Smoky Shores kit, the Salt of the Sea kit also comes with a serving tray adorned with Mr. Pringles’ bow tie. This elegant tray adds a touch of sophistication to the dining experience and allows consumers to enjoy their chips and caviar in a visually appealing manner.
Kit 3: Pringles x The Caviar Co. “Crisps and Caviar” Flight
Flavor Combinations
For those who can’t decide between the different flavor pairings or want to experience the full range of tastes, the Pringles x The Caviar Co. “Crisps and Caviar” Flight is the perfect choice. This kit includes Pringles Original, Sour Cream and Onion, and BBQ flavored chips, combined with both White Sturgeon Caviar and Smoked Trout Roe. With six different flavor combinations to try, this flight offers a truly immersive and exciting culinary experience.
Full Flight Experience
In addition to the array of flavors, the “Crisps and Caviar” Flight kit also provides consumers with a complete experience. It allows them to explore the different textures and tastes of caviar paired with the wide range of Pringles chip flavors. This kit is ideal for those looking to have a unique and immersive snack experience.
Additional Inclusions
Along with the flavor combinations and serving trays, all three Pringles x The Caviar Co. kits come with a gold collectible keychain and two spoons. The gold collectible keychain adds a touch of luxury and serves as a keepsake of this special collaboration. The two spoons ensure that consumers have everything they need to enjoy their chips and caviar in the most elegant manner.
The CEO’s Statement
Petra Higby, the chief executive officer and founder of The Caviar Co., expressed her excitement about the collaboration in a statement provided to Food & Wine. She highlighted the delightful combination of Pringles and caviar, explaining how the flavors complement each other perfectly. Higby also emphasized that the Crisps and Caviar Collection takes the guesswork out of pairing and serving caviar, ensuring that every occasion is elevated and caviar dreams come to life.
Conclusion
Pringles’ collaboration with The Caviar Company to launch the limited-edition Crisps and Caviar Collection is a testament to the creativity and innovation within the food industry. This collection offers a unique and enjoyable snack experience that combines the flavors of Pringles chips with the luxury of caviar. With three distinct kits to choose from, consumers can explore a range of flavor combinations and indulge in the decadence of caviar in a fun and accessible manner. The inclusion of serving trays, a gold collectible keychain, and spoons further enhances the overall experience. Pringles’ latest offering is sure to please both caviar enthusiasts and those looking for a distinctive and elevated snack experience.
